Types of Flyer marketing:
- Blanketing - distributing flyers as 1 of 3, via letterbox drops to all residences and buildings within a selected postcode range
- Sharing Distribution by combining your advertising with other Businesses on a co-operative Flyer for letterbox distribution. Only 1 business from each industry type is included in the flyer.
- Product Sampling - distributing samples of your products at events or to letterboxes in a targeted range
- Street Marketing - handing out flyers on a street location that will help your customers connect with your business (e.g. outside your business or at a local fete)
- Distributing Handouts at Events - such as industry and trade forums or community expos - that help you reach your ideal customers.
- Business 2 Business Flyer Drops where a business 2 business flyer is handed to reception staff for the decision maker.
Tips for Flyer marketing
- Prepare high-quality material. Your flyer will compete with other letterbox material for attention. If possible, have your material professionally designed. Design for impact, and keep your messages clear, simple and direct.
- Call your customers to act. Include a networking-focused call to action that encourages customers to come to your business and bring others to you. This will help you generate prospects and gauge how many people read your flyer. For example, offer product discounts to encourage your customers to refer a friend, or a small low-margin add-on product to customers who mention your flyer.
- Offer an incentive in your flyer to encourage a response. For example, offer a short-time only 10%-off deal, a complimentary coffee on arrival or free after-sales service
- Make your Flyer stand out from the crowd. Choose a distribution method that increases the odds that your flyer will be the only thing your customers read. For example, book a solo (sole item) letterbox drop or seek permission to hand out your leaflet from a community event convenor who hasn't booked other businesses.
